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PRIVACY POLICY

The effective date of this Policy is June 23, 2010.

SUMMARY
This privacy policy (this "Privacy Policy") applies to personally identifiable information about individuals that may be collected by New Track Media, LLC and its subsidiaries, affiliates and parent companies (collectively, the "Company", "we", "us" or "our") through http://www.shopatsky.com(the "Website").

The Company respects your privacy, and we want you to understand what information we collect online, how we protect it, and how we use it — and to provide clear instructions if you choose to request changes in how we communicate with you.

By using the Website, you agree that you have reviewed and understood our Terms of Use and this Privacy Policy to your full satisfaction, that you accept and are subject to our Terms of Use and this Privacy Policy, and that the Company is permitted to use personally identifiable information about you as described in this Privacy Policy.


GENERAL CONTACT INFORMATION

Our postal address is:

New Track Media, LLC
90 Sherman Street
Cambridge, MA 02140 U.S.A.

To ensure that your communications are properly routed, we ask that you identify the Company products or services (web site, magazine, club, event, etc.) relevant to your inquiry when contacting us. If you would like to receive a response, please be sure to include sufficient information to enable us to contact you (such as an email or postal address).

INFORMATION WE COLLECT
Automatic data collection
Certain identifying information is automatically collected when you visit the Website. We may collect identifying information that allows us to track the number of visitors we receive and the way they navigate through the Website. For example, our web server automatically recognizes your IP address. The address allows our server to deliver the information you request from us, such as an article or a form for posting to a discussion board. We also collect visitors’ IP addresses in their domain-name form, allowing us to understand for instance how many visitors access our site through various service providers. We collect this information on an individual basis and in aggregate, or combined, form. We may use IP addresses and anonymous demographic information in the aggregate to share with advertisers and market researchers, and to improve the design of the Website to better serve our customers. While it may be possible to correlate this information to particular individuals, we do not generally do so. We may share this aggregated information with other third parties. We reserve the right to drill down into anonymous demographic information in order to investigate unlawful conduct and/or breaches of this Privacy Policy.

We also collect both user-specific and aggregate information on date and time you accessed the Website, the page or pages you visited and images you accessed, the web site you arrived to the Website from and the web site that you depart. We may use this information in the aggregate to share with advertisers and market researchers, to improve the content and design of the Website to better serve our customers, and to customize the content and layout of our pages for you.

We use cookies to store visitors’ preferences, record session information such as items that consumers add to their shopping cart, record user-specific information on what pages users access or visit, alert visitors to new areas that we think might be of interest to them when they return to our site, record past activity at a site in order to provide better service when visitors return to our site, ensure that visitors are not repeatedly sent the same banner ads, and to customize Website content based on visitors’ browser type or other information that the visitor sends. We use both session cookies and persistent cookies. Cookies generated by the Website may be stored in your computer. You can configure your web-browser to disable cookies, but doing so may impair your use of the Website.

Information supplied by you
If at any time you enter your email address on any page of the Website, we may collect and retain that information. Pages through which we may collect your email address include but are not limited to discussion boards; chat areas; product or service transactions; emails you send us; and interactive forms. If you provide us with your email address, you may receive periodic promotional emails from us and selected third parties with information regarding special offers or new products or services. You may also receive informational emails from us related to any user accounts you have set up with us, as well as administrative notices regarding the operation of the Website.

If you supply us with your postal address online, you may receive periodic mailings from us and selected third parties with information on new products and services.

If you supply us with their telephone numbers, you may receive telephone contact from us with information regarding new products and services or upcoming events. We do not rent telephone contact information to third parties. 

We may keep other information supplied by you through the Website, such as survey information and/or site registrations, both in aggregate and personally identifiable ways.

Be aware that the Company is not responsible for any personal information you post online in our message boards, product reviews or image galleries.

HOW WE MAY SHARE YOUR INFORMATION
We may share information we collect from you through the Website with third parties that assist us in providing our services or products or otherwise responding to your requests or orders.

Further, we may share such information with third parties, including but not limited to affiliates, marketing partners, and fulfillment or customer service agents, for market and industry research purposes, for advertising and marketing purposes, and potentially other reasons.  Such third parties may use this information to contact you for direct marketing purposes. 

CHILDREN

The Website is not intended for children under the age of 13, and the Company does not intentionally collect personally-identifiable information from children under 13. If you have reason to believe that we have collected personally-identifiable information from someone under 13 years of age, please let us know.

Your California Privacy Rights
Pursuant to California Civil Code Section 1798.83, if you are a California resident, you may be able to request certain information about our sharing of your personal information with third parties for direct marketing purposes during the past year. California residents can request this disclosure by sending a request to New Track Media LLC, Attention: Privacy, 90 Sherman Street, Cambridge, MA 02140 or by email to privacy@newtrackmedia.com. To help us process your request, please provide sufficient information to allow us to identify you in our records, and identify the products or services (website, magazine, club, etc.) you have used.

OPT OUT PROCEDURES
If you do not wish to receive unsolicited email communications from us, please let us know by using the opt-out response device that can be found at the bottom of every email we deliver or by emailing us at privacy@newtrackmedia.com. To help us process your request, please include sufficient information for us to identify you in our records (your email address will suffice) and identify the Company products or services (web site, magazine, club, event, etc.) you have used and from whose mailing lists you wish to be removed. If you wish to be removed from all Company emailing lists, please indicate so in your request. Please allow a reasonable time for us to process your request.

Note that, although you can opt not to receive unsolicited emails, the Company retains the right to send registered users of its web sites informational email messages about the user’s account or administrative notices regarding the site, as permitted under the CAN-SPAM Act (15 U.S.C. §7701 et seq.).

If you do not wish to receive mail or telephone calls from us, please let us know by sending your request to: New Track Media LLC, Attention: List Manager, 90 Sherman Street, Cambridge, MA 02140 or by email to listdept@newtrackmedia.com. To help us process your request, please include sufficient information to allow us to identify you in our records (at a minimum, we will need your postal address to remove you from our mailing list, or your telephone number to remove you from our call list) and identify the Company products or services (web site, magazine, club, event, etc.) you have used and from whose mailing or call lists you wish to be removed. If you wish to be removed from all Company contact lists, please indicate so in your request. Please allow a reasonable time for us to process your request.

AD SERVERS
To bring you offers that are of interest to you, we have relationships with other companies that we allow to place ads on our Website. As a result of your visit to our Website, ad server companies may collect information such as your domain type, your IP address and clickstream information. For further information, consult the privacy policies of:

Doubleclick: http://www.doubleclick.com/us/corporate/privacy

Google Inc.   http://www.google.com/intl/en/privacy.html

THIRD PARTY LINKS
Although the Website provides links to third-party web sites, they are not covered by this Privacy Policy. The Company assumes no responsibility for the privacy or security of information you provide to any third party through linked web sites or any other means. We urge you to review the privacy policy of any web site that you visit.

ANALYTICS
To determine how many users visit our Website and to better understand the areas of greatest interest to our visitors, we have relationships with other companies that compile this information for us. As a result of your visit to our site, web analytics companies may collect information such as your domain type, your IP address and clickstream information. For further information, consult the privacy policies of:

Google Inc. http://www.google.com/intl/en/privacy.html

INFORMATION ACCESS
Upon request we provide site visitors with access to their own transaction information (e.g., dates on which customers made purchases, amounts and types of purchases) that we maintain about them, and contact information (e.g., name, address, phone number) that we maintain about them.


You can access this information by sending your request to: New Track Media LLC, Attention: Privacy, PO Box 171, Winterset, Iowa 50273 or by email to privacy@newtrackmedia.com. To help us process your request, please provide sufficient information to allow us to identify you in our records, and identify the Company products or services (website, magazine, club, event, etc.) you have used.

Upon request we offer visitors the ability to have inaccuracies corrected in all information we maintain about them. You can have this information corrected by sending your request to: New Track Media, LLC, Attention: Privacy, PO Box 171, Winterset, Iowa 50273 or by email to privacy@newtrackmedia.com. To help us process your request, please provide include sufficient information to allow us to identify you in our records, and identify the Company products or services (website, magazine, club, event, etc.) you have used.

SECURITY
While we strive to protect the personally identifiable information we collect from you through the Website, we cannot guarantee the security of any information you disclose online and you do so at your own risk. This Privacy Policy does not extend to anything that is inherent in the operation of the Internet, and therefore beyond our control, and is not to be applied in any manner contrary to applicable law or governmental regulation. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, the Company cannot ensure or warrant the security of any information you transmit to us or from the Website, and you do so at your own risk.

For transactions on the Website involving the entry by you of payment information, we employ security features generally accepted in the industry to protect the security of such transactions. Such transactions are protected via Secure Sockets Layer (SSL) technology. We require customers to identify themselves via a unique username and password to access any stored payment information.

CHANGES TO THIS POLICY
From time to time, we may use your information for new, unanticipated uses not previously disclosed in this Privacy Policy. If our information practices change at some time in the future, we will post the policy changes here. We will also provide you with the ability to opt out of these new uses. 

If you believe that this site is not following its stated information policy, you may contact us at the above address and state or local chapters of the Better Business Bureau.

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